Vladi Loewe
Visual Merchandising & Creative Direction
I’ve worked in visual merchandising for almost two decades, moving between retail, creative direction and art. I like beautiful things, but I like them even more when they have a reason for being there.
My work ranges from commercial spaces and visual concepts to installations and art — different formats, but driven by the same curiosity about how people see, move and react.
This approach also led to my book, Visual Merchandising as a System, where I put years of experience, observation and questioning into words.
VISUAL MERCHANDISING AS A SYSTEM
One system, two ways to explore it.
Read the thinking behind it in the book, or experience it through the practical video course.
Read the thinking behind it in the book, or experience it through the practical video course.
Selected Works
A curated overview of key visual merchandising projects, highlights of developed concepts and scalable execution.
Projects
Large-scale visual merchandising projects developed from strategic concept through multi-store rollout, combining creative direction, spatial planning, and clear guidelines to ensure consistent execution, operational efficiency, and measurable commercial impact across diverse retail environments.
Massimo Dutti
Capsule zone designed for navigation + sell-through: clear sightlines from entrance, hero mannequin moment, curated wall bays for commercial depth. Layout flexed when key articles were missing, without breaking palette or density rules....
Window system built for stop-power + clarity: controlled mannequin count, strong negative space, and ceramic backdrop for depth without noise. Execution stayed consistent while styling was adjusted to stock reality.
Men Outfit Selection
Women Outfit Selection
Sandro × Louise Bourgeois
The installation translates Louise Bourgeois’ visual language into space rather than decoration. Her spiral motif becomes a physical gesture — structured garments inside the glass cube remain precise and architectural, while textile introduces movement, tension and distortion.
Across the installation, lines shift between geometry and imperfection, echoing Bourgeois’ dialogue between control and emotion. The result is restrained but expressive: fashion, textile and space brought together through the language of art.
Precision meets fragility. Structure meets emotion.
The installation translates Louise Bourgeois’ visual language into space rather than decoration. Her spiral motif becomes a physical gesture — structured garments inside the glass cube remain precise and architectural, while textile introduces movement, tension and distortion.
Across the installation, lines shift between geometry and imperfection, echoing Bourgeois’ dialogue between control and emotion. The result is restrained but expressive: fashion, textile and space brought together through the language of art.
Precision meets fragility. Structure meets emotion.
BOSS × Rund Bio
Created for BOSS at Wertheim Village, this installation brings fashion and material innovation into the same space.
The sculptural pieces are furniture grown from mycelium by Rund Bio. Paired with the BOSS Linen collection, their organic forms contrast with the precision and structure of tailoring.
The project brings fashion, design and nature together, while exploring what new materials can become.
Created for BOSS at Wertheim Village, this installation brings fashion and material innovation into the same space.
The sculptural pieces are furniture grown from mycelium by Rund Bio. Paired with the BOSS Linen collection, their organic forms contrast with the precision and structure of tailoring.
The project brings fashion, design and nature together, while exploring what new materials can become.
© Vladi Loewe